#11 Jumping On The Bandwagon @ Kiasuism

Although Malaysia is a vastly diverse country with considerable culture, there is a searing need to jump on the bandwagon or ape the latest trend that penetrates the local hemisphere and is deemed "cool" by self proclaimed local taste makers. In local terms, this trait is called "kiasu", a Hokkien term denoting fear of losing out.

Malaysians are not discerning when it comes to the trends they adopt and obsess over. The only requisites are that said trend/fad must come from foreign places and that it is hip in the eyes of their peers. Whether this is a new food establishment, fashion trend or even worshipping of celebrities (see previous post #10) & bloggers (future post), all Malaysians will move towards it like moths to a flame if it serves their ego and improves others' perception of them.

Some recent trends or developments favored by Malaysians: supporting newly successful foreign football teams, wearing scarves and skinny jeans (weather apparently does not deter fashionistas/victims), queueing for hours for popular donuts from otherwise ordinary establishment and promoting a certain cause or petititon which they don't really know much about (online support of releasing political prisoners makes you appear both anti-establishment and cool, depite the fact that you don't really care and would deny it completely should the federal authorities approach you).

This speaks volumes of the average Malaysian's insecurities that they are not contemporary or worldly enough. Now this is where you can take advantage of the situation for your own amusement or benefit. Put on your most convincing face and say to a Malaysian, "Y'know, the Urkel look is really hip in the States. It combines a sense of wholesomeness, nostalgia and intelligence. Everyone is digging it". Now sit back and be amused as the Malaysian rethinks his entire wardrobe.

But if you want to turn their insecurities into you own personal gain, try something like this; "Hey guys, have you checked out my blog recently? I used to be under the radar but I'm getting insane traffic these days and all these celebrity bloggers like XXX and AAA are saying how smart and witty I am. I think my blog is going to go global". You can now pat yourself on the back for a sly use of namedropping and reap the benefits. Enjoy.


*Caution: Constant manipulation of bandwagonners will cause them to develop schizophrenia or loss of identity. Proceed with care.