In Malaysia, Caucasians hold a mythic, almost divine status among the locals. The exact reason for such idolatry could be attributed to the country's former status as a British colony, the charms of western influence or it could just be the favourable exchange rate.
Whatever it is, Caucasians know for a fact that they could be white trash or social pariahs wherever they are from but once reaching Malaysian shores, they are treated like royalty. Most Malaysians are dumbstruck when encountering a "kwailo" or "mat salleh" (colloquial terms for white man) and will go out of their way to accommodate them. The white man's origins, occupation or even appearance are not a matter of concern to the average Malaysian. To them, if you're all white you're all right.
For these reasons, Caucasians the world over flock to Malaysia (ASEAN neighbours Thailand, Singapore, etc. share the same fondness for white people) on vacation or to retire to take advantage of this white fever. Caucasians can be seen in places such as Heritage Row, Bangsar, Langkawi Island, Ampang, Hartamas and other affluent areas in Malaysia.
It is very common to see a white man dating a Malaysian female. Curiously enough, all standards and demands which a Malaysian female normally applies to the Malaysian male do not apply to white men. He is not expected to treat her like a living goddess or pay for everything when they are together. When dating a white man, the Malaysian female becomes more independent, emotionally and financially.
However the same cannot be said of the white female and Malaysian male. Such a union is unheard of and there would be catastrophic repercussions on a genealogy level if this should ever occur. The only recorded incident in modern history of an asian male-white female pairing would be Bruce Lee (not Malaysian though) and his wife Linda.
The effect white people have on Malaysians is uncanny; smiles form on reticent faces, unnatural accents develop and manners improve dramatically. This contrasts sharply with treatment of fellow Malaysians which is lukewarm at best.
Some Malaysians wish nothing but to emulate their Caucasian counterparts and even go so far as to lead pseudo-white lives, eschewing everything Malaysian despite their inherent background and culture. These Malaysians are primarily found in Kuala Lumpur (Malaysia's capital).